Thinking About Us

Christina Cavanagh’s core knowledge centres on marketing, strategy, communications and consulting. She has built an unconventional career path deploying this combination of skills. From 2004-08, she was executive director of Toronto CFA Society, where her mandate was to become a best practice professional association. Under her tutelage, Toronto won global society awards, 3 years in a row, in 3 of the 4 categories annually awarded – planning, collaboration and innovation. During that time period she also became affiliated with the Rotman School of Management [University of Toronto] where she conducts workshops on public speaking and presentation skills for MBA candidates. She teaches workplace communication, employability skills and professional ethics in the construction management degree program at George Brown College.

Prior to that, she was a professor at the Richard Ivey School of Business teaching management communications/media relations to MBA and EMBA candidates. She gained notoriety through her practitioner research into workplace email searching for productive solutions to electronic communications and is author of the book Managing Your E-mail: Thinking Outside the Inbox, Copyright © 2003 Christina Cavanagh, John Wiley & Sons Ltd. She is a sought-after guest speaker, having appeared in print, radio and television in North America, Europe and Australia. From 2002-6, she was a part-time columnist writing about workplace email for the Globe and Mail (Inbox Insights).

Before this, Chris was a strategy consultant with a Big 5 firm, advising companies on growth, new product, and change initiatives. Prior to that, she spent a number of years working in the financial services industry, most notably marketing investment and estate management and international private banking products and services. Chris' expertise in strategy, marketing, communications and academia gives her a solid base for not only understanding organizational issues from multiple perspectives but also being able to teach students and professionals alike.

Listen to recent audio clips and advice about on-line technologies and communication at work or go direct to Entrepreneurs/Small Business Advocate box.

Read workplace e-mail articles at

See case studies written for Ivey Business School.

What is 36 Sambir?

36 is a house number and Sambir was a small European town where the founder's mother spent her protracted youth before WWII.